1930-1940
The Wall Street Crash of 1929 kicked off the Great Depression, from which the general public escaped through Hollywood. The movies became the new glamorous medium for fashion.
As another war seemed imminent, clothing became more functional and military-inspired with square shoulders. Techniques for mass production of uniforms carried over into the creation of ready-to-wear fashion.
Once World War II was underway, clothes became even more restrained. Cloth was severely rationed. Uniforms were commonly seen in public.
In 1932, women did occasionally wear trousers for certain activities though not for day to day wear. The young lady looks quite sporty in her jodhpurs, one of the only women featured in the magazine to be shown wearing pants
The black dress with a red belt is by Bruyere of tailored chiffon. The crossed bands accentuate the diagonal, a slenderizing touch.
Notice that both models wear hats, dur rigueur for the well dressed woman of the time.
Less and less people were sewing in the 1930s. This was the beginning of the ready-to-wear fashion age. However, times were hard and things were scarce during this decade as well.
Since the 1930s was the decade of recovering from the 1929 Great Depression and stock market crash, companies started researching and implementing cheaper means of clothing manufacturing. New materials that were cheaper to process had been created during this decade to replace more expensive materials.
For example, rayon for women’s hose had been replaced by nylon during this decade. Likewise, many of the dresses that used to be made out of silk were made out of different grades of rayon. The zipper became more widely used and replaced buttons during this decade as well (see towards end of article).
Since the 1930s was the decade of recovering from the 1929 Great Depression and stock market crash, companies started researching and implementing cheaper means of clothing manufacturing. New materials that were cheaper to process had been created during this decade to replace more expensive materials.
For example, rayon for women’s hose had been replaced by nylon during this decade. Likewise, many of the dresses that used to be made out of silk were made out of different grades of rayon. The zipper became more widely used and replaced buttons during this decade as well (see towards end of article).
***
In a 1932 drawing of the back view of a lady wearing a bias cut dress, a bow accents the backside just below the V-shaped back opening. This particular look is one of the elegant and wealthy, and is likely to cost more than the simpler fashions described earlier in this article.
***
The Invention of the Zipper
What we know today as the zipper made more popular by a designer named Schiaparelli in the year 1933. It is not as sophisticated of a brand of zipper as what people know of and use today, but it became more universal than in times past. :)
I found these prices!! Let's see how it was back then! Interesting!
Men's Shirt $2.50 Ohio 1932
Ladies Wool Flannel Robes $3.95 Nebraska 1934
Ladies Winter Coats $16.00 Indiana 1937
Men's Quality Overcoats $15.00 Indiana 1937
Ladies Oxfords Shoes $2.44 Indiana 1937
Men's Slacks $3.98 Indiana 1937
Women's silk hose 49 cents Ohio 1933
Boys overcoat wool 8.69-11.98/each From $ New Jersey
Boys pants and breeches, corderoy From $1.98 New Jersey
Boys school suit, From $7.94 New Jersey
Girls hose (tights), woolen, From $25 cents per pair New Jersey
Men s shirt, Arrow, From $1.45 New Jersey
Men s sport coat, /each From $19.98 New Jersey
Women s dress shoes, From $3.45 New Jersey
Women s suit, 2 pieces, From $6.98 New Jersey
Men's Sox 10 cents ohio 1933
Ladies Sandals 98 cents Maryland 1939
Boys and Girls Underwear 49 cents Maryland 1935
Men's 2 Piece Suit Double breasted $19.75 New York 1935
Howard Deluxe Quality silk lined hat $2.85 New York 1935
Sheeplined Moccasins 79 cents Ohio 1935
Fancy Broadcloth Pajamas $1.89 Indiana 1937
Men's Lined Gloves 98 cents ohio 1935
How it was!
No comments:
Post a Comment